Thailand. Winter sales launches – a key moment to enter the market
The winter season in Phuket traditionally becomes the main period for launching new projects. This is when developers bring residential complexes and apartments to the market at the lowest prices. For investors, this is a window of opportunity to enter a project at an early stage and secure the price before planned increases.
As construction progresses, property prices gradually rise, and the most liquid units – with the best views, layouts, and locations – are sold first. Therefore, the sales launch is considered the optimal moment to enter a project from an investment perspective.

Top 3 projects in Phuket launching sales this winter
We have selected three projects where sales are launching this winter and minimum entry prices are still available.
Why it is worth investing in Thailand real estate at the sales launch stage
The Phuket market operates according to a clear development logic. At the early stage of a project, prices are always minimal and increase as construction progresses. This allows investors to gain additional capital appreciation potential already during the construction phase.
Key reasons to consider entering now:
– minimal prices at the sales launch stage
– potential for price growth by the time of completion
– flexible payment terms and installment plans
– high season accelerates sales and reduces availability of the best units
Even without the full amount available, it is possible to enter a project through installment plans, secure the price, and put capital to work. During the low season, new projects are launched less frequently, and the market operates with already increased prices. Therefore, for a capitalization strategy, the optimal window is open precisely in winter.
Apartments near Surin Beach with resort infrastructure from $140,200
The new residential complex is designed as a private “lagoon” surrounded by tropical greenery. Pools, blooming gardens, and public spaces create a resort-style atmosphere that is in demand among both tenants and buyers.
Project advantages:
– location between Surin and Bang Tao beaches
– quick access to the airport and infrastructure
– pet-friendly format that increases liquidity
– swimming pools, fitness, coworking, wellness zones, and pet areas
Sea-view apartments in the Rawai area from $126,000
Sales are launching in a new complex in southern Phuket with sea views and developed infrastructure. One of the buildings will be managed by Radisson Hotels Group, increasing recognition and attractiveness for tenants.
Project advantages:
– 7 minutes to Rawai and Nai Harn beaches
– close to restaurants, schools, Chalong Pier, and shopping centers
– branded management by Radisson in one of the buildings
– infrastructure – 770 sq.m of pools, rooftop infinity pool and bar, fitness center, cinema, coworking, spa, and kids club
Boutique resort 200 meters from Surin Beach from $173,000
The project is located in one of Phuket’s most limited development areas. The Surin district has long been established and is surrounded by natural landscape, so new complexes appear here rarely.
Project advantages:
– 200 meters to the beach
– well-designed layouts from 31 sq.m
– infrastructure – fitness, sauna, onsen, coworking, park, and a swimming pool for pets
– boutique scale – four buildings and low-density development
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